With RETAIL TRAFFIC INSIGHTS you make smarter decisions about your store layout, product placement and team to have a greater impact on sales.
Is this your current reality?
Your door counter tells you how many people came in. After that, you're guessing.
Your decisions are instinctual. Where to put a display. How to roster staff on a Saturday. Whether that new end-of-aisle setup is actually working. You run a campaign, you move some product around, and then you wait to see if sales move.
What if your store worked like your website?
Think about how you track and measure your digital marketing
With Heat Mapping and Analytics, you can see exactly how people found your website, how many new and returning users, what pages they visited, which products they viewed, how many added to cart, and how many bought. You know where people convert, and where they drop off.
RETAIL TRAFFIC INSIGHTS brings that same visibility to your shop floor
Walk-bys become impressions. Entries become clicks. Time spent in a zone becomes engagement. And sales are still sales - except now you can trace the path that led there. For the first time, your physical retail space becomes as measurable as your online one.
What RETAIL TRAFFIC INSIGHTS shows you
Footfall and demographics
See not just how many people enter your store, but who they are, broken down by age group and gender. Is your marketing attracting the right audiences? Which products are most popular with each age group and gender?
Heatmaps and floor analysis
Visualise how people move through your floorplan. Heatmaps show you the high-traffic areas, the quiet corners, and the paths customers take between them. Proof of how your store functions from a customer's perspective.
Zone dwell time
Find out which areas of your store hold attention and which don't. If customers are walking past a display without stopping, you'll know, and know what to do. If a new layout is working, you'll see it in the data and in your sales figures.
Queue and wait time tracking
Monitor queue lengths and wait times at checkouts and service counters in real time. Identify where friction builds and make staffing decisions based on what's actually happening, not what you think is happening.
Staff engagement visibility
Understand how your team is interacting with customers across your store, or across multiple locations. Useful for training, rostering, and providing service when and where it’s most needed.
Know exactly what to do
When you have this kind of data, the decisions you make every day are based on facts.
- You move a display because engagement data told you the current location wasn't working, not because you had a hunch.
- You roster more staff on Thursday afternoons because that's when your traffic peaks.
- You run a promotional campaign and then measure exactly how much it shifted behaviour in the relevant zones.
- You compare performance across your locations and understand why one store consistently outperforms another.
“These insights are sitting in your store's camera footage.
RETAIL TRAFFIC INSIGHTS puts it to work.”
Easy to deploy. Instant value.
Works with what you already have
There is no new hardware to install. The system works with your existing cameras and can also be synced with your POS, CRM and any other systems for complete performance analysis.
Easily scale across multiple stores
If you're managing multiple sites, RetailTraffic Insights scales cleanly. Add locations, add camera streams, compare data across your network from a single dashboard. Setup is fast and deployment is measured in days.
Secure and compliant
SOC 2 compliant, encrypted end-to-end and 95%+ accuracy in real-world use. Uses patented split AI architecture (Edge AI) and cloud intelligence for smarter, faster decisions.
RETAIL TRAFFIC INSIGHTS is powered by Dragonfruit AI, a globally recognised computer vision platform, and is exclusively available in Australia through Smokeshield Security.
Ready to see what your traffic is telling you?
If you’d like to see the inside story about the customers in your store, and discover how to improve engagement and sales, we'd love to walk you through.
